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Google Beer “Gigabit IPA” Debuts in Portland, Oregon

Final Logo Version

Final Gigabit IPA Logo Version

What happens when you combine a passionate Portland, Oregon technology community, Google and Hopworks?  You get Gigabit IPA.  Described by Hopwork’s Brewer Ben Love, “this fresh & edgy IPA honors Portland’s new gigabit network project pioneering a connected future with Google fiber-to-home.  Embrace the bandwidth with a massive NW hop aroma, with rich citrus and pine accents aggressively balanced with clear malt caramel flavor, and a deep, clean, satisfying finish. From Hopworks, the world’s first carbon-neutral artisnal brewery.”

The back story.  This past month I joined the grass roots efforts led by a small group of people banded together to lobby Google to consider Portland, Oregon as the perfect spot to roll out their Google Fiber for Communities experiment. Google is planning to design and build one of the fastest experimental broadband networks in the world, delivering over 1 gigabit per second fiber-to-the-home connections at a competitive price for up to 500,000 homes.  Teresa Boze a fellow Beer and Blogger brought me into this project to help recruit a brewery to create a special beer that represents the sustainability, quality, innovation and creativity that is Portland, Oregon.

Gigabyte Logo

Gigabyte Logo

I had several breweries in my mind for the project, but at the top of the list was Hopworks Urban Brewery.  Monday of last week I was asked by Sheldon Renan (the ring leader of PDXFIBER) to set up a meeting later that day with Hopworks.  Fortunately I was able to deliver and meet with Christian Ettinger (Owner/Brewer) and Ben Love (Brewer).  After talking about the project we were all excited and Hopworks quickly got things brewing.  Fast forward to this week and we collectively came up with two names for the beer, Gigabyte IPA or Gigabit IPA.  We chose Gigabit IPA because it was more relevant to the topic.  Next Bram Pitoyo used his typography skills to create a Google inspired logo for the beer which will be bottled in very limited supply and delivered to Google.


This Thursday at 2pm Hopworks will be hosting a special media preview offering the
first taste of Portland’s new Gigabit IPA.  The event will be in the brewery and representatives from the project, the brewery and the city will be on hand.  Then on Friday Justin Kistner of Beer and Blog will be hosting the public release at the Green Dragon with the Hopworks team and their beloved bike bar.

There are over 1100 communities fighting for the opportunity to have Google create a high speed fiber network in their town.  Only time will tell who Google will choose as they are in no rush to make a decision.  No matter what happens we do know that Portland will continue to be a creative community making great beer.

Update: A few things that have come to my attention.  This effort has been put together in a short period of time with a lot of stake holders involved so I want to make sure everyone gets the appropriate credit.  Michael Weinberg was actually the initiator of the PDXFIBER project.  While Sheldon Renan and Ben Love worked on the beer description.


10 Comments

  1. Why were there 2 name options? Gigabyte and Gigabit mean two very different things and only gigabit is relevant.

  2. Jmartens, the reason the first logo says Gigabyte IPA is because Sheldon Renan (that’s me) can’t spell and asked Portland typographer Bram Pitoyo to do a design for Gigabyte IPA – when the correct name of the new Google-inspired craftbeer is Gigabit IPA. Today our designer, when informed of the mistake, graciously did a new logo – which turned out even better than the first.

  3. The first tasting is this Thursday? Obviously the timeline doesn’t work with making a new batch of beer, so did they just rebadge the regular HUB IPA?

  4. Here is a “Bag” of all the resources I could find related to the effort to get Google Fiber in Portland.

    http://bagtheweb.com/b/iz6kxt.

    Let me know if you have more links to add. Better yet, create your own bag, it’s pretty easy. I’ll link it to this main Bag. @GOODinPDX on twitter.

  5. Hopworks Organic Gigabit IPA is an original beer.

    14 Plato 5.9% ABV 75 IBU

    Organic Malts: Pilsner, Munich 32L, C15, C40, C60

    Hops: Summit, Simcoe, Rainier, Palisade, Magnum

    This fresh & edgy IPA honors
    Portland’s new gigabit network
    project to pioneer a connected
    future with Google fiber-to-the-home.
    Embrace the bandwidth with
    a massive NW hop aroma,
    with rich citrus and pine accents
    aggressively balanced with
    clear malt caramel flavor,
    and a deep, clean, satisfying finish.
    From Hopworks, the world’s first
    carbon-neutral artisnal brewery

  6. Hopworks, you have again earned my eternal love.

    Let’s hope the good folks at google get a chance try this delicious concoction crafted in their honor.

  7. Everything you want to know about “Gigabit IPA” from @HopworksBrewery:

    http://bit.ly/9nPiTC

    All sites related to Portland Google Fiber effort: http://bit.ly/bsqoH4

  8. In the spirit of Open Source, you should post the complete recipe for “homebrewers”.

  9. Will this beer be available to the public? Where can I find a bottle?

  10. Howdy, You could have conducted an admirable job. I’ll certainly reddit that and also individually would suggest for you to my friends. I am comfortable they’ll be took advantage of this fabulous website.

Trackbacks/Pingbacks

  1. Tweets that mention Taplister » Blog Archive » Google Beer “Gigabit IPA” Debuts in Portland, Oregon -- Topsy.com - [...] This post was mentioned on Twitter by kfinsand, Joel Weiler, Lydia Ngo, Tyler Branch, jenred and others. jenred said: ...
  2. Hopworks Introducing Gigabit IPA - [...] Finsand at Taplister has the exclusive scoop on Hopworks’ Urban Brewery upcoming Gigabit IPA. Kerry, Sheldon Renan and Teresa ...
  3. TwittLink - Your headlines on Twitter - [...] Tweets about this great post on TwittLink.com [...]
  4. A Google microbrew? | Yooxe - [...] Portland brewery Hopworks has created “Gigabit IPA,” a new beer which brewer Ben Love tells Taplister “honors Portland’s new ...
  5. Where can I find the best info on home beer brewing using kegging not bottling? - [...] Taplister » Blog Archive » Google Beer “Gigabit IPA” Debuts in … [...]
  6. Beer! | 21 décembre 2012 - [...] Taplister » Blog Archive » Google Beer “Gigabit IPA” Debuts in … [...]
  7. Hopworks Brews Gigabit IPA to Lure Google Fiber to Portland - [...] makers to have a few pints, and then talk them into coming to Portland. Genius. According to the announcement ...
  8. Gigabit IPA « Wikiarchy - [...] Urban Brewery announces Gigabit IPA to convince Google that Portland is a good place for their high speed fiber ...
  9. The Making Of Gigabite Beer: An Interview With Christian Ettinger :: Stumptown Magazine - [...] brought on about two weeks ago by people involved with the PDXFIBER project (Including Kerry from Taplister, Sheldon Renan, ...
  10. Taplister » Blog Archive » First Sightings of Hopworks Gigabit IPA - [...] Gigabit IPA 1 April 2010 No Comment Contributed By: kfinsand Here are the first pictures of ...
  11. As a Systems Admin: This is my kind of beer - Home Brew Forums - [...] As a Systems Admin: This is my kind of beer http://blog.taplister.com/2010/03/30/google-beer-gigabit-ipa-debuts-in-portland-oregon/ [...]
  12. Barley, hops, and Google Fiber: Beer and Blog Portland offers Google wooing nectar Gigabit IPA tonight « Silicon Florist - [...] of you? Well, if you’re Portland, Oregon, you brew a special beer. Duh. And then you call it Gigabit ...
  13. Gigabit IPA la birra dedicata a Google « Aizercast - [...] consigliati: blog.taplister.com [...]
  14. Gigabit IPA « Zoom Creates Blogs - [...] again), Portland, Oregon’s own Hopworks Brewery has released a special seasonal beer called Gigabit IPA. This, in an effort ...
  15. Rockhopper Digital Spring Break 2010 - [...] a side note, Portland has produced a Google themed IPA (India Pale Ale) in honor and reverence of the ...
  16. Makes brewing Gigabit But Google Woo | Beer Festen - [...] Taplister » Blog Archive » Google Beer “Gigabit IPA” Debuts in … [...]
  17. Portland want’s 1Gbps Internet from Google really really badly « blogginess - [...] The Giga­bit IPA is being bot­tled and labeled in a lim­ited run and shipped to Google to sip on ...
  18. Gigabit IPA, A Very Special Brew for Google | Think Brilliant Media Studios™ - [...] find out more visit PortlandHeartsGoogle. Kerry Finsand over at Taplister has the background story on how this special brew ...
  19. Gigabit IPA, A Very Special Brew for Google « Think Brilliant Media Studios™ Dev - [...] find out more visit PortlandHeartsGoogle. Kerry Finsand over at Taplister has the background story on how this special brew ...
  20. Taplister » Blog Archive » Portland Open Sources Gigabit IPA - [...] know we are the right choice for their Google Fiber to home network, we decided to open source the ...
  21. Gigbabit IPA from Christian Ettinger of Hopworks - [...] PortlandFiber.com - Portland beer maven Kerry Finsand (whose title at start-up Taplister.com is “Chief Beer Officer”) was enlisted to ...
  22. 10 Best beers for Tech Geeks « Fear No Beer - [...] Gigabit IPA: In a bid to attract Google to Portland for their Google Fiber for Communities experiment, Hopworks created ...
  23. The 10 Best Beers for Tech Geeks - BachelorsDegreeOnline.com - [...] Gigabit IPA: In a bid to attract Google to Portland for their Google Fiber for Communities experiment, Hopworks created ...
  24. The 10 Best Beers For Geeks : The Lion's Den University - [...] - Gigabit IPA: In a bid to attract Google to Portland for their Google Fiber for Communities experiment, Hopworks [...]

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